Fox World Travel Announces Rebranding Initiative

Fox World Travel, a nationally-recognized vacation and business travel provider, is pleased to introduce a new corporate brand identity and website. The rebranding reflects the significant growth of Fox World Travel over the last several years and is grounded in the company’s strong history of working with customers and partners to deliver exceptional business and vacation travel services.

Today, Fox World Travel serves as the business travel management provider for more than 400 corporations across the globe, is the largest vacation travel agency in Wisconsin and is nationally recognized by Meetings Net for its meetings and incentive services.

Based on a 55-year history as a family business, the new identity utilizes some core elements of Fox’s former logo, along with new components representing upward movement to convey soaring toward a desired destination. Combined into one image, the logo is a reflection of the organization’s rich past and exciting future.


“We are proud of our new identity and how it reflects both our energetic internal culture and our strong connection with customers,” says Chip Juedes, CEO. “And with recent recognition by Inc. 5000, Travel Weekly and Business Travel News, we feel it’s a perfect time to present a new Fox World Travel identity.”

Through this rebranding process, the organization discovered two words that describe their interaction with customers and the internal culture of Fox World Travel: Soar Together.

The transformed identity is being utilized on the new corporate website that features vacation travel, business travel and meetings and incentive services. Visitors can plan a vacation, download business travel resources and search for a career with Fox.

The passion to guide travelers to their desired destinations has led Fox World Travel to become one of the top travel companies in the country. This success is represented in being named to Inc. 5000 four years running and being ranked #34 on the Travel Weekly Power List in 2016 (a ranking of all major business and vacation travel agencies).  Based in Oshkosh, Wisconsin, Fox World Travel employs more than 250 associates, averaging more than eight years of service.

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