Incentive programs are a proven business strategy touching everything from employee engagement and retention to productivity and ultimately the corporate bottom line. Crystal Zawilinski, CMP, CMM, CEM, sales director, meetings and incentives at Fox World Travel in Wisconsin, says the pandemic actually proved to organizations the strong need for incentive travel, “The need to bring together top performers or customers became more even apparent when in-person events were absent. At the same time, companies are making incentive travel a priority, so qualifiers are even more motivated by travel than they were pre-pandemic,” she says.