
Buyer Q&A: The Importance of Creating Unique Experiences for Attendees
In our latest “Buyer Q&A,” Meeting Spotlight spoke with Tina Husemoller, vice president, meetings and incentives at Fox World Travel. She tells us that she believes experiences—especially ones that are unique, exclusive or private—are the key to a successful event, whether luxury or not. Integrating these “once-in-a-lifetime” experiences are what will stay with the attendees, bringing them back to future events.