Our Commitment to Sustainability: Fox’s Fill-It-Forward Initiative

At Fox World Travel, our commitment to making a difference is woven into the fabric of our culture. From enhancing our local communities to shaping the travel industry and caring for our global environment, we’re dedicated to positive change. 

That’s why we’re thrilled to update you on our Fill It Forward initiative, an initiative that not only supports associate engagement and health and wellness but also our corporate social responsibility (CSR) efforts. 

Fox and Fill It Forward

In early 2024, we introduced each Fox World Travel associate to Fill It Forward (FiF) reusable water bottles and have continued to include it as a new associate gift as part of our onboarding process. This initiative transcends mere hydration; it’s a robust approach to environmental sustainability and global charity. By using these bottles and scanning the barcode with the FiF app with every refill, we are  not only reducing pollution but also supporting Fill It Forward’s charitable partners. 

Brief History of Fill It Forward

Founded in 2012, Fill It Forward was born from a vision to combat single-use plastic waste while advancing global charitable causes. The organization’s innovative approach allows users to track hydration and make a difference with every scan. Each scan supports charities focused on clean water and sustainable development, making a significant global impact. 

Since its inception, Fill It Forward has engaged millions globally, helping reduce plastic waste and raise funds for vital projects. Its blend of everyday actions and impactful contributions has made it a leader in sustainability and social good. 

Hydration and Wellbeing: A Vital Connection

When one initiative can extend benefits globally as well as internal to Fox, we take advantage of the opportunity.  In recognition of Mental Health Awareness Month, we launched a company-wide hydration challenge while encouraging the use of the Fill It Forward reusable water bottles. Hydration is essential for brain function and mood regulation, as it supports serotonin production. Staying hydrated means supporting both physical and mental health, which is a critical focus of Fox’s Wellness Committee.  By participating in the challenge, our associates had the chance to positively impact their own physical and mental well-being and have an environmental sustainability impact. 

Progress and Personal Achievements

After six months of using our Fill It Forward bottles, we’re excited about the results and the positive changes we’ve achieved collectively.

 

Why It Matters

By partnering with Fill It Forward, our associates are not only staying hydrated but also contributing to environmental conservation and global charity. It’s a simple, impactful way to make a difference every day. 

Audra-Mead

Audra Mead

Chief Culture Officer