Fox Embraces Personal Responsibility in Organizing a Sustainable Event
With sustainability top-of-mind and a priority for many organizations, including the travel industry, Fox embraced this responsibility when planning a two-day Customer Advisory Board Meeting.
2022 GBTA study revealed that 89% of industry respondents said sustainability is a top priority for their customers.
Fox showcases simple steps to bring people together for an impactful in-person meeting while minimizing environmental impacts.
Select a central location with the shortest traveling distance for meeting attendees. Through destination research using sites such as The Conscious City Guide and Fox flight analysis, Fox concluded that “Music City,” Nashville, TN offered the perfect balance of entertainment, value and sustainable travel options.
Air travel considerations:
While these booking decisions reduce emissions, Fox was also mindful of the traveler experience.
Fox looked at hotel properties near the airport and surrounding area while considering nearby attractions and transportation needs. While an airport property would minimize the travel distance to and from the airport, Fox chose a downtown Nashville hotel that didn’t require transportation to nearby attractions as everything was within walking distance.
Hosting the meeting in downtown Nashville eliminated the need for ground transportation to evening events and activities. However, Fox needed to find airport transportation to the hotel in the most sustainable way.
Fox partnered with Earth Rides, an eco-friendly rideshare service utilizing no-emissions Tesla vehicles to transport attendees to and from the airport.
Consider: Electric vehicle rentals are also a sustainable option. However, make sure there are charging stations near your destination.
The hotel industry has also stepped up its sustainable practices in design, services, and amenities by establishing eco-certification credentials through third-party programs, such as LEED, Green Globe, Green Key Global and others.
These programs helped Fox find the ideal property for the advisory meeting. Not only was it a LEED Certified hotel, but it was also located in the heart of “Music City,” within walking distance of shops, restaurants and entertainment.
Even if not LEED Certified, some green hotel initiatives to consider include:
These choices can support green meeting initiatives with little to no impact on the traveler’s experience.
The green initiative continued throughout the planning of the board meeting, along with a plethora of evening group dining and entertainment options steps away from the hotel.
While sustainable events require more planning and consideration, there are numerous benefits. Besides the obvious environmental benefits, this event never impacted the attendees’ experience as they were delighted and amazed to learn this was a sustainable event without even realizing it.
By taking these small, conscientious steps, your future events can benefit the planet, your attendees, and your organization. Fox would love to help you plan your next extraordinary eco-friendly event!
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