Increasing Online Adoption via Incentive-Based Education

When a tax advisory firm struggled to increase adoption of its online booking tool, Fox World Travel discovered that general training sessions were not enough to drive meaningful behavior change. By developing targeted educational webinars tailored specifically for travelers and travel managers—and pairing the program with a compelling incentive—Fox created a more engaging and effective learning experience. The results were immediate and long-lasting, with online transaction volume increasing by 110% in the first year and growing to a remarkable 160% increase over time. Discover how personalized training, strategic engagement, and ongoing partnership helped transform user adoption and maximize the value of the organization’s travel program.