Unused Tickets Management and Savings

Situation

Fox’s client had more than $80,000 tied up in unused tickets and welcomed collaboration with Fox to identify problem areas and develop a plan for lowering their unused tickets volume.

Unused tickets value

Solution

Fox worked with the client to take a multifaceted approach to reducing their number of unused tickets.

  • Programmed online booking tool so that non-refundable ticket credits are displayed on the homepage.
  • Implemented email notification process highlighting unused tickets.
  • Implemented Fox’s Ticket Trak technology to automatically process refunds where possible.

Discoveries

One year after implementing these front-end procedures with Fox, the client’s total dollar value of unused tickets on file dropped by 82%, or down to $14,000, which is now their new normal range on any given day.